Free online advice sessions are being offered to Mansfield businesses to help them learn some tricks of the trade to successfully re-open and recover from the pandemic lockdown.
The three webinars are being delivered by Mansfield and Ashfield 2020 on behalf of Mansfield District Council, in partnership with Mansfield BID, Four Seasons Shopping Centre and the European Union Regional Development Fund.
The sessions, to be presented virtually through Zoom, will be held on 29 April, 6 May and 12 May, and will cover visual merchandising, web presence and targeted digital marketing.
Martyn Saxton, the council's Head of Planning and Regeneration, said: "These free sessions will be an invaluable guide to businesses who will be wanting to make up a lot of lost ground due to the pandemic lockdowns.
"Just knowing how best to lay out your products in a store, how to make the most of your business website and the importance to using social media effectively to aid sales could make a big difference to trading figures."
Businesses can find out more on the council website (link opens in new window).
Webinar details
Visual Marketing
By Craig Berridge – Mansfield and Ashfield 2020
Thursday 29 April
1pm to 2.30pm
What do your customers see? The layout, smell and positioning of products in your store can all influence customer purchases.
Website and Social Selling
By Chris Morledge - Copper Bay Digital
Thursday 6 May
1pm to 2.30pm
Practical website guidance to help you reach and sell to your customers during the recovery.
Digital Media Marketing
By Trifle Marketing - Mark Dowthwaite and Paul Martin
Wednesday 12 May
1pm to 3pm
Using the power of social media and digital marketing to rebuild your business after COVID. Two thirds of people in Britain use Facebook and it remains the most popular social media platform out there, especially in the UK. But how do you create adverts on social media that engage with your target audience and convert to sales?